Category Archives for Industry News

6 Stories Of Local Optimization Done Wrong – Forbes

This is a great article, the just came out today from Jayson DeMers over at Forbes. Number 4 talks about something so important that most local businesses overlook. Read number 4 below and then click through and get the entire article. Great advice to follow if you want to attract more clients to your business. Happy marketing! Leave a comment if number four is something you missed to. There's no shame in it!

4. Sandra didn’t correct her NAP information.In local SEO, NAP stands for your company’s name, address, and phone number—three basic pieces of information that are unique to your company’s identity. Google checks this information, indexes it, and compares it against sources all around the web to help canonize your business’s identity. Unfortunately, Sandra forgot to update her company’s address after moving to a new city, and as a result, there were two distinct versions of her company listed in third-party directories all over the web, leading to a disappearance from the local 3-pack of each city. Fortunately, this setback was reversible, through a local citation clean-up.

Source: 6 Stories Of Local Optimization Done Wrong - Forbes

Newly Free Angie’s List Will Increase Appeal of Small Biz Listings

What a remarkable announcement! With online reviews for local businesses being important to more than 90% of consumers today, this was very exciting news. If you have a local business it's important that you read this article. the excerpt below is followed by a link to the original article found on smallbiztrends.com.

Angie’s List (NASDAQ:ANGI) has finally torn down its paywall.The online reviews site, which has traditionally charged its visitors a $40 annual fee now has its reviews and ratings available for free. This change, which hasn’t attracted a lot of attention online, does actually have a strong implication for many businesses that use the site in terms of managing online reputation.The recent move simply means that any consumer will now be able to surf the website at no cost and more easily choose a service provider, whether it’s an electrician, a painter or a plumber. And just like Yelp, you will also be able to submit your review at no cost.Angie’s List has always had an edge in the home services market. However, unlike Yelp where it’s hard for businesses to cover up bad reviews, in the case of Angie’s List, bad reviews could only be seen by those who pay to access the site.So, get a bad review on Yelp and the whole world knows. But get a bad review on Angie’s List and subscribers might know, but at least it wasn’t all over the web.All that’s changed now, and it means listed businesses also need to get their acts together.

Read the Entire Article Here: Newly Free Angie’s List Will Increase Appeal of Small Biz Listings

Need Local Business Analytics? Partner Program Opens Yelp Data

This Is Big News:

Yelp (NYSE:YELP), the online review platform, is looking to make the availability of data and analytics even more accessible with the launch of Yelp Knowledge.

The new partnership program the company announced recently provides access to more than 102 million reviews as well as close to 12 years of historical data with highly structured location attributes, to deliver insights that will let you make informed critical decisions to move your business forward.

Last year, Yelp licensed data and reviews to Sprinklr, a company that helps marketers track what consumers say about them on digital platforms. Terms of the deal or any other specifics were not disclosed at the time, but the official launch of Yelp Knowledge with three new partners Medallia, Reputology, and Revinate indicates things probably went well with Sprinklr.

Yelp (NYSE:YELP), the online review platform, is looking to make the availability of data and analytics even more accessible with the launch of Yelp Knowledge. The new partnership program the

Read the Entire Article Here: Need Local Business Analytics? Partner Program Opens Yelp Data

SEO and Avoiding Penalties: What is the Right Way of Building Links?

Like in many large cities in the U.S., businesses are in stiff competition in Springfield, MA. If you want to even have the chance of competing, you’ll need to utilize the Internet, specifically online marketing. People are now dependent on their mobile devices when it comes to searching for local businesses and certain products that they need, making online promotional strategies a must.Continue reading

Make sites mobile-friendly to dominate SERPs! – Attract More Clients

Have you upgraded your site to a mobile-friendly website already?

April 21, 2015—the date of the big Google mobile-friendly algorithm update.

Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.

Google Pushes Websites to Become Mobile-Friendly

On November 14, 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.

Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.

Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50—if not totally disappear from Google search results on mobile devices…forever!

Ease of use on mobile devices is the driving factor for this update.

However, if your site is mobile-friendly, you will most likely maintain your ranking on mobile search results. Heck, you might even move to the top of the search results!

It’s never too late to convert your website into a mobile-friendly website.

Contact us now for a free consultation, and let the Google Mice Update work for you.