Category Archives for Info Articles

Landing Pages for Online Marketing Success

If you're not using landing pages in your online marketing strategy, it's time to start.

Sales funnels are a powerful way to nurture prospective customers toward buying a particular product or service. The first stop in most sales funnels is the landing page. It's helpful to understand what makes a landing page different regular pages on your website. Your businesses website is about everything while a good landing page is about one thing. The goal is to drive traffic to the landing page that only includes consumers who need that specific product or service. No distractions, just meet their need. Therefore a good landing page is a problem, a solution and the opportunity to have that solution on one page!

Successful landing pages should have as many of the following qualities as possible.

  1. Laser Focus: Landing pages are about one thing only!
    Landing Pages and Sales Funnels

    Landing Page Example

  2. Features and Benefits: What's in it for the page a visitor?
  3. Authority: Why your product or solution?
  4. Social Proof: Reviews and testimonials
  5. Scarcity: Limited time offer, limited number available
  6. Prominent Call to Action: above the fold, and below.
  7. No other exits besides the call to action.

Watch this video to see a great landing page example that includes all of the above!

How are you using landing pages and sales funnels? I'd love to hear your success stories. Feel free to comment below and leave example links! happy marketing.

If you'd like a review of your own landing page, use this page to submit it.

Everyone gets a response, and one submission will be invited to come on for a live mastermind session to go over your strategy and see if we can make it better together while inspiring others to take action too!

Form To Submit an Idea that you'd like to see featured on Secret Sauce

Newly Free Angie’s List Will Increase Appeal of Small Biz Listings

What a remarkable announcement! With online reviews for local businesses being important to more than 90% of consumers today, this was very exciting news. If you have a local business it's important that you read this article. the excerpt below is followed by a link to the original article found on smallbiztrends.com.

Angie’s List (NASDAQ:ANGI) has finally torn down its paywall.The online reviews site, which has traditionally charged its visitors a $40 annual fee now has its reviews and ratings available for free. This change, which hasn’t attracted a lot of attention online, does actually have a strong implication for many businesses that use the site in terms of managing online reputation.The recent move simply means that any consumer will now be able to surf the website at no cost and more easily choose a service provider, whether it’s an electrician, a painter or a plumber. And just like Yelp, you will also be able to submit your review at no cost.Angie’s List has always had an edge in the home services market. However, unlike Yelp where it’s hard for businesses to cover up bad reviews, in the case of Angie’s List, bad reviews could only be seen by those who pay to access the site.So, get a bad review on Yelp and the whole world knows. But get a bad review on Angie’s List and subscribers might know, but at least it wasn’t all over the web.All that’s changed now, and it means listed businesses also need to get their acts together.

Read the Entire Article Here: Newly Free Angie’s List Will Increase Appeal of Small Biz Listings

Need Local Business Analytics? Partner Program Opens Yelp Data

This Is Big News:

Yelp (NYSE:YELP), the online review platform, is looking to make the availability of data and analytics even more accessible with the launch of Yelp Knowledge.

The new partnership program the company announced recently provides access to more than 102 million reviews as well as close to 12 years of historical data with highly structured location attributes, to deliver insights that will let you make informed critical decisions to move your business forward.

Last year, Yelp licensed data and reviews to Sprinklr, a company that helps marketers track what consumers say about them on digital platforms. Terms of the deal or any other specifics were not disclosed at the time, but the official launch of Yelp Knowledge with three new partners Medallia, Reputology, and Revinate indicates things probably went well with Sprinklr.

Yelp (NYSE:YELP), the online review platform, is looking to make the availability of data and analytics even more accessible with the launch of Yelp Knowledge. The new partnership program the

Read the Entire Article Here: Need Local Business Analytics? Partner Program Opens Yelp Data

Be Seen Online: SEO Services Can Help Businesses Attract More Clients

The goal of any business is to attract clients that will purchase their products or services and enable the business to make a profit. Sometimes this basic concept is easier said than done, though, especially for businesses that are based online or that are simply utilizing online channels to attract clients to their brick and mortar locations. SEO services can assist businesses with doing just this in numerous ways.
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High-Quality Web Design Can Further Optimize Your Online Presence

As many Springfield business owners know, developing a powerful online presence is vital in keeping one's business as cutting edge as possible. Additionally, maintaining a strong eCommerce presence is one of the best ways to outshine competitors, optimize connectivity, and increase conversion rates.
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How Can SEO Services Help Optimize Your Company’s Online Presence?

These days, many Springfield business owners have come to realize that developing a substantive online presence is important; however, business owners often don't know who to call or work with so as to get the eCommerce process started. One of the best ways to begin cultivating a profitable internet presence is by contacting a professional SEO company, such as Attract More Clients. These agencies can provide you with a wide range of business-building services, such as the following.
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Online Tips: Web Design Mistakes That Could Be Costing You Conversions

Just because your website looks great, doesn't mean that your web design scheme is convincing visitors in Springfield, MA or elsewhere to take the desired action. There are design mistakes that could be discouraging potential customers from sticking around long enough to check out what you have to offer. The following are some of these costly web design mishaps.
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Figuring Out and Utilizing Effective SEO to Bolster Online Presence

For a wide variety of reasons, many business owners are struggling to attract customers to their websites, struggles that are proving to cripple their sales, rendering them virtually handicapped when it comes to competing against other companies that they find take a more modern, proactive approach to their online marketing.

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Tips for Modern Businesses: The Secrets behind Effective Web Design

The success of a modern business depends on high-quality web design. Web design companies in Springfield know that businesses want their website to attract more customers. For this reason, they are willing to invest thousands of dollars for a website that will improve their online reputation. Web designers know that a good website is more than what meets the eye.

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SEO Strategies: How Do the Most Popular Companies Attract Clients?

One reason SEO matters so much for people in business is because many company owners lack the funding to spend thousands in print advertising. SEO options put better advertising possibilities within easy reach. A smart SEO strategy, implemented through the help of online marketing companies in Springfield, MA like Attract More Clients, helps business owners avoid problems associated with using only one or two methods.

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