Category Archives for Local Marketing

Online Reputation and Marketing Success

Marketing is not just about seeing to it that a business is found by prospective customers. Today's marketer has to respect the need to show those prospective customers what they need to see to choose their business over competitors. The way to do that today is for business to cultivate the best reputation among the competition in the marketplace.  Aand great online reputation is the credibility piece of this simple equation.

Visibility + Credibility = Profitability

A businesses online reputations never been more important than it is today. There have been dozens of studies on the subject on the percentages of consumers the reviews before making a buying decision. They all put those numbers somewhere between 88% and 97% of consumers who reviews before buying. It makes it clear that a business that ignores this trend does so at its own peril.

of the percentage of consumers that care about online reputation and read reviews before buying

Watch this episode of "Secret Sauce". It is about online reputation.

Online Reputation and Millennial's

Millennials represent every businesses next-generation of lifelong customers. It's reported that 97% of online reviews to judge businesses they're willing to trust. that makes the key to winning this generation over getting online reviews from each and every customer. The good news is that getting reviews is not difficult, contrary to what many businesses have come to believe.  The key to getting online reviews is as simple as asking for them. The simplest approach is to send an e-mail to customers that include a request, for review, appreciation for their business, and include links to two or three sites like Google, Facebook or yelp. The downside is that simple approach is you might invite bad reviews that go public before you realize that the customer was unhappy. So a more effective system is asking for feedback using a private page that you can build out of readily available online surveys and tools. When a customer gives four or five-star feedback, you can set it up so that they're given the chance to leave what they wrote online, where you need them. And it's a good idea to give them at least three choices in the question will choose the one that they use. Again, that could be Google, Facebook and Yelp.

Want to Build a System like That for Your Business?

Take a look at our free training "7 steps to 5 stars" which shows you all the steps necessary for building a system that will allow you to get reviews from your customers on autopilot.

Local Business Listings And Marketing Success

We found that local business listings are one of the most misunderstood and therefore underutilized tools in the marketing tool belt for any local
business. When you understand the role that local business listings play for prospective customers as well as for search engines seeing to a businesses online listings becomes high-priority! To understand the power local business listings it's helpful to look at them through the lens of an age-old success formula, that's worked since the beginning of time.Top Online Local Business Listings

Visibility + Credibility = Profitability

Watch this Episode of Secret Sauce, To get the details!

Off-line the formula looks like this.

A business owner joins the Chamber of Commerce, a BNI chapter or goes to local meet up groups.

  • Showing up regularly accomplishes visibility.
  • Presenting yourself in a professional and consistent manner begins to build credibility
  • Eventually, as the relationships develop, you begin to experience the profitability.

The Same Formula Online

It's a little more complicated!

Local business listings, like Bing, yelp, Yellow Pages, Yahoo, Superpages etc. have two things in common;

  1. Millions of consumers use them worldwide to find products and services they need in their life and for their businesses
  2. Their popularity gives them authority in the eyes of search engines like Google.

Visibility is achieved by using them properly in two different ways. The first is obvious the second not so much!

  1. Obviously, a consumer that uses a particular listing to find products and services won't find a business that isn't there, so visibility is achieved by being listed there.
  2. What isn't so obvious, is how Google uses those local listings to decide which competitor in any market has the most credibility. In search, the business with the most credibility gets referred more often by search engines like Google.

Here's where credibility comes in an unexpected way. What many business owners don't realize is that Google is the source of their own data. This puts them at risk as a trusted provider of credible information for being wrong if the data they have is wrong. Google uses these other local business listings to verify the accuracy of the business information in a Google my business page. Every time it finds an exact match, that is more credibility for that business.

Here's an example:

  • Business A goes and makes the top 50 local listings an exact match to their Google my business page
  • Business B ignores their local listings which are inconsistently presenting the business name address and phone number.

Business A Has More Credibility the Business B in the Eyes of Google Ranks Higher in Search Results

Is your business like Business A or Business B?

If the answer is Business B, Here's some help. Click here and you can download the spreadsheet of the top 60 Local Business Listings, that will help you claim and optimize all of your listings for an exact match to Google my business! help yourself, it's a free download.

Top 60 Local Business Listings Download

Maps Marketing

Maps Marketing: Getting Results Starts with Basics

Online marketing can grow your local business quickly. With so many advertising options to choose from it easy for businesses to overlook one of the most successful strategies like maps marketing. Ranking your business page through maps is one of the most powerful ways to gain more customers. Ensuring that your business is the one that gets found over your competitor. Getting into maps results starts with the basics. This article includes expert tips for businesses who want to grow using maps marketing.

Maps Marketing Is Fundamental for Businesses

Any business that wants to grow today needs to do what is necessary to get in the maps results. The good news is there are 3 fairly simple things that should be in place for a business to have a shot at being in maps.

1. Business Listings

Every business needs lots of them with accurate information. Here is an insider secret, if all the information in Google maps is right, Google won't trust it until it can be verified against other sources online. So a business needs listings on all the top sources with the same exact information as in Google my business. Not just close to the same , but exactly the same character for character. The best advice to follow when creating additional business listings, is lock down your citation, which is your businesses name address and phone number and then copy and paste it into each additional listing created for the business. This way you remove that tendency for human error when typing things out manually. Do that and I guarantee you that Google will trust the information.

2. Get 5 Star Reviews.

A business today has to have a strategy in place to consistently get reviews from their customers. Reviews accomplish two things. One, they earn higher rankings in search and 2, they give customers the information that they need to trust that business. The studies are crystal clear on this, BrightLocal showed is that businesses with 5 star reviews get a 22% increase in click through's. So no business wants to ignore that opportunity. To do so is to give up market share to your competition.

3. Mobile Responsive Website

Google changed its algorithm some time ago and it favors mobile responsive websites in search. Because mobile responsive sites give a better experience to those that are using small mobile screens which are now the majority of people searching in the marketplace today. Take care not to confuse a mobile website, and the mobile responsive website. in years past, it was commonplace to build a section version of the businesses website specifically for mobile users. In many cases, this created two versions of the same content which now result in duplicate content penalties by search engines. A mobile responsive site is a single site that simply responds by adapting to whatever size screen is looking at the content found in the site. This way the duplicate content penalties are avoided, not to mention the administrative task of having to update two different websites.Maps Marketing

Want some guidance? Just visit to get access to free resources that will help you put all three of these tips in play for your company.

Get Free Maps Resources

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