Category Archives for Online Advertising

Inbound Lead Follow-Up Using Google Calendar

It's shocking how badly so many businesses are at inbound lead follow-up according to this recent study from Conversica.

Highlights of the research revealed:

  • 111 (34%) of the 327 companies surveyed never responded to the sales lead.
  • Only 1 of 216 companies that responded earned an “A” in all four categories.
  • Only 8% met the 5-minute response time best practice. And the average was 52 hours.
  • More than half the companies made contact no more than 2 times before giving up, even though best practice is 8 or more.
  • Though including a personal greeting or signature increases the likelihood of lead response, 30% of companies didn’t personalize their communication in any way.

How Is the Inbound Lead Follow-Up with Your Business?

This weeks episode of Secret Sauce for Internet Marketing Success, reveals a super simple solution for leads follow-up using a Google calendar.

You have hard-earned, valuable leads coming in from Lead capture forms, Phone calls,  Facebook messages etc.

The worst thing that can happen is not following up to turn a lead into a paying customer. Flawless follow-up is about preparing to be successful with your Internet marketing campaigns. At its simplest it means automating reminders to go on indefinitely until each lead is either lost or converted.

Marketing Automation Is An Entire Industry

Yes there are infinite solutions available in the world that range from free to very expensive. The reality is that a Simple free system is often better than expensive solutions that are difficult to configure and have a long learning curve.  The right one for you is the one that gets the job done. If you don't already have a solution in place, or whatever solution you have you're not using effectively, check this out. You're going to be shocked at how effective flawless follow-up can be using nothing more than an e-mail address in the Google calendar.

Simple Lead Follow-Up System in Less Than a Minute

  1. Go to Google calendarLead Follow-Up Using Google Calendar
  2. Create a new calendar, called inbound leads.
  3. You get a submission from your website contact form via e-mail.
  4. Click more and create an event.
  5. Set the time
  6. Set the repeat
  7. Assign it to the inbound leads calendar
  8. Configure notification alerts
  9. Set who you want to receive notification, and save.

Simple free effective flawless lead follow-up. If you don’t already have a process set, use that one and you’ll never allow a hard-earned lead to fall through the cracks again.

Got a better, easier, cheaper, more flawless inbound lead follow-up process? Share It!

Converting More Website Visitors Using Retargeting

Last week's post and episode of "Secret Sauce" for Internet marketing success was about driving traffic to landing pages. So the next step in our funnels series is retargeting.

Here’s why you want to use retargeting In simple terms.

If 100 people went to your landing page, and only 2 converted. Retargeting can give you unlimited opportunities to convert the 98 people that did not. Let’s face it not everyone is ready on that first visit to take you up on your offers. Remember the rule of 7? The avg person needs to see a message 7 times before they make a decision.

Retargeting done right keeps your business is top of mind, for when they’re ready to make a decision.

The anatomy retargeting.

  • First you need a pixel, you get that from the ad platform you’re using, like facebook or adwords and you install it on your landing page or website,
  • Your pixel allows you to track every visitor.
  • Next you build audiences In your ad platform based on the pages they visited. .
  • Next you need ad images in the right size for the ad platform you’re retargeting on. Here are examples of all the different sizes. There are 23 that cover every ad space in the world.

About ad sizes

Facebook has 4 ad sizes, Pinterest, Instagram, YouTube and Twitter, each have 1. The other 15 sizes, are used across the the real time bidding network which covers every other website in the world besides those top 5 social media platforms.

  • Next you need campaigns to show your ads based upon combinations of the 2 different audiences.

Regarding retargeting campaigns

Remember the Pilates studio example from the landing pages episode? They had 100 visitors to the landing page, 2 converted and 98 did not. One campaign will target like this. Display this ad to people that hit the landing page but DID NOT hit the thank you page. That ad would be a second chance ad.

Another campaign could target like this: show this ad to those who hit the landing page AND the thank you page. That ad would offer something that goes along with what they already bought, an upsell of some sort.

2 retargeting campaign examples

Doing retargeting correctly means  showing the right ads to the right person at the right time. If you show ads to people for something they already bought can have a negative effect so, so you want to avoid doing that.

Ready to Consider retargeting?

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The next episode of secret sauce is flawless follow-up, That’s all about making sure the leads you get from paid traffic and retargeting put money in your pocket because You don’t let them fall through the cracks.

Thanks for watching, see you next time.

Why Not Drive Traffic to Landing Pages?

Last weeks Secret Sauce for Internet Marketing Success episode was about landing pages.  This week's episode and post will get into driving traffic to those landing pages.

There are lots of ways to drive traffic. I'm only going to talk about one for this article because I just want you to be inspired to start playing with driving traffic to your landing pages.   

Facebook ads are exciting because of how targetable they are. Put simply, you can build an audience that can put an ad in front of Facebook users that have pretty much any need you can imagine. 

So here's the anatomy of traffic

  1. The destination for it is your landing page.
  2. You have to have an audience
  3. A campaign
  4. One a more ad groups
  5. 1 or more ads.

Now it’s important to realize that success with traffic is all about knowing your numbers and that means knowing the average value of one new customer. When you know that you can decide in advance what you’re willing to spend to get another one just like it. It totally makes sense when you consider the whole point of advertising is to spend a little to get a customer worth a lot. And if you don’t know your numbers, you won’t be able to figure out the winning formula.

So here’s an example from a business that knows their numbers, They’ve got a landing page for an upcoming Coaches training that costs $1600 per attendee. They have a campaign, ad sets and ads., They’ve got a targeted audience of 22,000 Athletic coaches.

Now, If this ad gets 10,000 impressions and a 1% click through with a cost per click of about $2 which is actually a little high, the traffic costs them $200.

Traffic Is about impressions click through cost per click and conversion

If the landing page converts at 1%, Meaning that 1 of the 100 people brought to the landing page bought the training at 1600 dollars, that earns them $1600 on an investment of $200 in traffic. For a net of $1400.

for traffic revenue minus the cost of traffic equals your net

But Look at what happens when start split testing and you get that click through up to 2% that means landing page visits goes to 200 with conversion staying the same you now get, 2 customers, or $3200 in revenue for the same investment of $200 for the traffic.

in traffic split testing ads and increasing click through or conversion increases revenue

 

So start imagining what you can do when you know your numbers. You can start experimenting with traffic with very small and inexpensive campaigns while you work on getting your click through and your conversion to the numbers that are necessary to deliver the profitable results you plan for. The key is split testing.  Once you find the winning combination that produces the needed results, you scale that campaign simply by increasing your spend and buying more traffic.  

Your homework for the week, figure out your numbers, then do the math to establish the Click through, and the conversion you need to deliver new customers at the right price. Once you know that, you are ready to start creating campaigns and ads. Now, if you don’t want to do it yourself that’s okay. When you know your numbers in advance you can factor the cost of professional help into your equation. They will ensure that your campaigns are optimized to deliver an excellent return on your investment even with a management fee built-in. not having to do any to work and have a positive return is never a bad thing. Whichever way you choose to go you’ll be on your way to a profitable secret sauce for Internet marketing success using traffic. The next episode is going to be on retargeting. So we can learn how to, get another chance to convert the 99% in this example that didn’t convert on the first visit!

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Landing Pages for Online Marketing Success

If you're not using landing pages in your online marketing strategy, it's time to start.

Sales funnels are a powerful way to nurture prospective customers toward buying a particular product or service. The first stop in most sales funnels is the landing page. It's helpful to understand what makes a landing page different regular pages on your website. Your businesses website is about everything while a good landing page is about one thing. The goal is to drive traffic to the landing page that only includes consumers who need that specific product or service. No distractions, just meet their need. Therefore a good landing page is a problem, a solution and the opportunity to have that solution on one page!

Successful landing pages should have as many of the following qualities as possible.

  1. Laser Focus: Landing pages are about one thing only!
    Landing Pages and Sales Funnels

    Landing Page Example

  2. Features and Benefits: What's in it for the page a visitor?
  3. Authority: Why your product or solution?
  4. Social Proof: Reviews and testimonials
  5. Scarcity: Limited time offer, limited number available
  6. Prominent Call to Action: above the fold, and below.
  7. No other exits besides the call to action.

Watch this video to see a great landing page example that includes all of the above!

How are you using landing pages and sales funnels? I'd love to hear your success stories. Feel free to comment below and leave example links! happy marketing.

If you'd like a review of your own landing page, use this page to submit it.

Everyone gets a response, and one submission will be invited to come on for a live mastermind session to go over your strategy and see if we can make it better together while inspiring others to take action too!

Form To Submit an Idea that you'd like to see featured on Secret Sauce

Surefire Holiday Remarketing Advice for Marketers And a Free Ad

For those who are still unclear about what remarketing means, this is basically the process of putting ads in front of anyone who have visited your website and browsed your products, but for some reason, didn’t purchase anything. This could have happened for a number of reasons and by remarketing that potential customer, you are reminding them that they were considering the purchase of a certain item.

In this article, we are going to talk about some of the most important things that you need to keep in mind in order to get the best possible results from your retargeting strategies.retargeting and remarketing

Focus your ads on converting shoppers

This is a very important thing to consider when you are doing retargeting and you plan on spending money in targeting ads to a specific set of potential customers. You need to focus those ads on the most probable conversions. This means that you should retarget to the person that visited your site and browsed several products for a few minutes and not the visitors that went in and bounced out almost immediately.

Learn from past mistakes

Always take a look at your retargeting data from past campaigns and this is going to allow you to find patterns in conversion rates. You should do that with every retargeting campaign you run as it will help you avoid past mistakes that will waste your time and your money.

Revamp your Ad Roll

The best way to prepare for retargeting during the holidays is to make sure that you use effective imagery, good subject lines, and an effective call to action so more people will choose your store over the rest for the coming holidays. Make sure that you are as creative and unique as you can. Think outside the box to ensure the best possible results. And it goes without saying to split test, Every aspect, starting with the image, followed by the subject line and call to action.

Find out what your competitors are doing

This is a great way to find new ways to be creative with retargeting and you can even enhance the strategies you see your competitors using when you implement them in yours.

Use discounts on targeted products

When you are doing any kind of retargeting, you need to make sure that those you retarget can find the best discounts on the products they showed an interest in purchasing. You never know if they didn’t make a purchase because they felt the prices was too high. You need to make the purchase irresistible for them.

Go mobile

Make sure that your retargeting efforts are mobile friendly because at least 35% of e-commerce activities are taking place through mobile devices and this is not a segment you want to miss out on. That means making sure you take advantage of mobile network ad placement options, use the right size graphics for each placement and making sure your landing pages are mobile responsive. You will definitely find that an effective mobile ad will exponentially increase the success of your retargeting efforts.

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