Category Archives for Remarketing

Converting More Website Visitors Using Retargeting

Last week's post and episode of "Secret Sauce" for Internet marketing success was about driving traffic to landing pages. So the next step in our funnels series is retargeting.

Here’s why you want to use retargeting In simple terms.

If 100 people went to your landing page, and only 2 converted. Retargeting can give you unlimited opportunities to convert the 98 people that did not. Let’s face it not everyone is ready on that first visit to take you up on your offers. Remember the rule of 7? The avg person needs to see a message 7 times before they make a decision.

Retargeting done right keeps your business is top of mind, for when they’re ready to make a decision.

The anatomy retargeting.

  • First you need a pixel, you get that from the ad platform you’re using, like facebook or adwords and you install it on your landing page or website,
  • Your pixel allows you to track every visitor.
  • Next you build audiences In your ad platform based on the pages they visited. .
  • Next you need ad images in the right size for the ad platform you’re retargeting on. Here are examples of all the different sizes. There are 23 that cover every ad space in the world.

About ad sizes

Facebook has 4 ad sizes, Pinterest, Instagram, YouTube and Twitter, each have 1. The other 15 sizes, are used across the the real time bidding network which covers every other website in the world besides those top 5 social media platforms.

  • Next you need campaigns to show your ads based upon combinations of the 2 different audiences.

Regarding retargeting campaigns

Remember the Pilates studio example from the landing pages episode? They had 100 visitors to the landing page, 2 converted and 98 did not. One campaign will target like this. Display this ad to people that hit the landing page but DID NOT hit the thank you page. That ad would be a second chance ad.

Another campaign could target like this: show this ad to those who hit the landing page AND the thank you page. That ad would offer something that goes along with what they already bought, an upsell of some sort.

2 retargeting campaign examples

Doing retargeting correctly means  showing the right ads to the right person at the right time. If you show ads to people for something they already bought can have a negative effect so, so you want to avoid doing that.

Ready to Consider retargeting?

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The next episode of secret sauce is flawless follow-up, That’s all about making sure the leads you get from paid traffic and retargeting put money in your pocket because You don’t let them fall through the cracks.

Thanks for watching, see you next time.

Surefire Holiday Remarketing Advice for Marketers And a Free Ad

For those who are still unclear about what remarketing means, this is basically the process of putting ads in front of anyone who have visited your website and browsed your products, but for some reason, didn’t purchase anything. This could have happened for a number of reasons and by remarketing that potential customer, you are reminding them that they were considering the purchase of a certain item.

In this article, we are going to talk about some of the most important things that you need to keep in mind in order to get the best possible results from your retargeting strategies.retargeting and remarketing

Focus your ads on converting shoppers

This is a very important thing to consider when you are doing retargeting and you plan on spending money in targeting ads to a specific set of potential customers. You need to focus those ads on the most probable conversions. This means that you should retarget to the person that visited your site and browsed several products for a few minutes and not the visitors that went in and bounced out almost immediately.

Learn from past mistakes

Always take a look at your retargeting data from past campaigns and this is going to allow you to find patterns in conversion rates. You should do that with every retargeting campaign you run as it will help you avoid past mistakes that will waste your time and your money.

Revamp your Ad Roll

The best way to prepare for retargeting during the holidays is to make sure that you use effective imagery, good subject lines, and an effective call to action so more people will choose your store over the rest for the coming holidays. Make sure that you are as creative and unique as you can. Think outside the box to ensure the best possible results. And it goes without saying to split test, Every aspect, starting with the image, followed by the subject line and call to action.

Find out what your competitors are doing

This is a great way to find new ways to be creative with retargeting and you can even enhance the strategies you see your competitors using when you implement them in yours.

Use discounts on targeted products

When you are doing any kind of retargeting, you need to make sure that those you retarget can find the best discounts on the products they showed an interest in purchasing. You never know if they didn’t make a purchase because they felt the prices was too high. You need to make the purchase irresistible for them.

Go mobile

Make sure that your retargeting efforts are mobile friendly because at least 35% of e-commerce activities are taking place through mobile devices and this is not a segment you want to miss out on. That means making sure you take advantage of mobile network ad placement options, use the right size graphics for each placement and making sure your landing pages are mobile responsive. You will definitely find that an effective mobile ad will exponentially increase the success of your retargeting efforts.

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Remarketing has been proven to be even more effective at increasing revenues during the holidays so get started right away with a free banner ad from Attract More Clients. Happy holidays!

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