I'm always on the lookout for great articles and research. My favorite finds are the ones that make it so clear what a business needs to do to compete and thrive in todays marketplace. This one from Forbes.com has research that puts a number on the loss of revenue from even 1 negative article or review. Here's an excerpt:
Estimating Lost Revenue: The latest research suggests that businesses risk losing 22% of business when potential customers find one negative article on the first page of your search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles. The bottom line is that a negative online reputation leads to lost revenue. If there is a negative result or a bad review showing up on the first page of your Google search results, potential clients are going going to stop calling and move on to a competitor.
Those numbers are sobering and motivating for any business with bad reviews. We can help any business recapture that lost revenue and become a market leader in the eyes of consumers. And we can put it on autopilot. Want to learn how our Reputation Management and Marketing systems solve it? Grab a time and lets just talk. No sales pitch, no pressure, just talk.
Marketing is not just about seeing to it that a business is found by prospective customers. Today's marketer has to respect the need to show those prospective customers what they need to see to choose their business over competitors. The way to do that today is for business to cultivate the best reputation among the competition in the marketplace. Aand great online reputation is the credibility piece of this simple equation.
A businesses online reputations never been more important than it is today. There have been dozens of studies on the subject on the percentages of consumers the reviews before making a buying decision. They all put those numbers somewhere between 88% and 97% of consumers who reviews before buying. It makes it clear that a business that ignores this trend does so at its own peril.
Watch this episode of "Secret Sauce". It is about online reputation.
Millennials represent every businesses next-generation of lifelong customers. It's reported that 97% of online reviews to judge businesses they're willing to trust. that makes the key to winning this generation over getting online reviews from each and every customer. The good news is that getting reviews is not difficult, contrary to what many businesses have come to believe. The key to getting online reviews is as simple as asking for them. The simplest approach is to send an e-mail to customers that include a request, for review, appreciation for their business, and include links to two or three sites like Google, Facebook or yelp. The downside is that simple approach is you might invite bad reviews that go public before you realize that the customer was unhappy. So a more effective system is asking for feedback using a private page that you can build out of readily available online surveys and tools. When a customer gives four or five-star feedback, you can set it up so that they're given the chance to leave what they wrote online, where you need them. And it's a good idea to give them at least three choices in the question will choose the one that they use. Again, that could be Google, Facebook and Yelp.
Take a look at our free training "7 steps to 5 stars" which shows you all the steps necessary for building a system that will allow you to get reviews from your customers on autopilot.
What a remarkable announcement! With online reviews for local businesses being important to more than 90% of consumers today, this was very exciting news. If you have a local business it's important that you read this article. the excerpt below is followed by a link to the original article found on smallbiztrends.com.
Angie’s List (NASDAQ:ANGI) has finally torn down its paywall.The online reviews site, which has traditionally charged its visitors a $40 annual fee now has its reviews and ratings available for free. This change, which hasn’t attracted a lot of attention online, does actually have a strong implication for many businesses that use the site in terms of managing online reputation.The recent move simply means that any consumer will now be able to surf the website at no cost and more easily choose a service provider, whether it’s an electrician, a painter or a plumber. And just like Yelp, you will also be able to submit your review at no cost.Angie’s List has always had an edge in the home services market. However, unlike Yelp where it’s hard for businesses to cover up bad reviews, in the case of Angie’s List, bad reviews could only be seen by those who pay to access the site.So, get a bad review on Yelp and the whole world knows. But get a bad review on Angie’s List and subscribers might know, but at least it wasn’t all over the web.All that’s changed now, and it means listed businesses also need to get their acts together.
Read the Entire Article Here: Newly Free Angie’s List Will Increase Appeal of Small Biz Listings