Online marketing can grow your local business quickly. With so many advertising options to choose from it easy for businesses to overlook one of the most successful strategies like maps marketing. Ranking your business page through maps is one of the most powerful ways to gain more customers. Ensuring that your business is the one that gets found over your competitor. Getting into maps results starts with the basics. This article includes expert tips for businesses who want to grow using maps marketing.
Any business that wants to grow today needs to do what is necessary to get in the maps results. The good news is there are 3 fairly simple things that should be in place for a business to have a shot at being in maps.
Every business needs lots of them with accurate information. Here is an insider secret, if all the information in Google maps is right, Google won't trust it until it can be verified against other sources online. So a business needs listings on all the top sources with the same exact information as in Google my business. Not just close to the same , but exactly the same character for character. The best advice to follow when creating additional business listings, is lock down your citation, which is your businesses name address and phone number and then copy and paste it into each additional listing created for the business. This way you remove that tendency for human error when typing things out manually. Do that and I guarantee you that Google will trust the information.
A business today has to have a strategy in place to consistently get reviews from their customers. Reviews accomplish two things. One, they earn higher rankings in search and 2, they give customers the information that they need to trust that business. The studies are crystal clear on this, BrightLocal showed is that businesses with 5 star reviews get a 22% increase in click through's. So no business wants to ignore that opportunity. To do so is to give up market share to your competition.
Google changed its algorithm some time ago and it favors mobile responsive websites in search. Because mobile responsive sites give a better experience to those that are using small mobile screens which are now the majority of people searching in the marketplace today. Take care not to confuse a mobile website, and the mobile responsive website. in years past, it was commonplace to build a section version of the businesses website specifically for mobile users. In many cases, this created two versions of the same content which now result in duplicate content penalties by search engines. A mobile responsive site is a single site that simply responds by adapting to whatever size screen is looking at the content found in the site. This way the duplicate content penalties are avoided, not to mention the administrative task of having to update two different websites.
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We love to give up-to-date information helping businesses to stay ahead of the competition. Because that's what it's all about.
This Is Big News:
Yelp (NYSE:YELP), the online review platform, is looking to make the availability of data and analytics even more accessible with the launch of Yelp Knowledge.
The new partnership program the company announced recently provides access to more than 102 million reviews as well as close to 12 years of historical data with highly structured location attributes, to deliver insights that will let you make informed critical decisions to move your business forward.
Last year, Yelp licensed data and reviews to Sprinklr, a company that helps marketers track what consumers say about them on digital platforms. Terms of the deal or any other specifics were not disclosed at the time, but the official launch of Yelp Knowledge with three new partners Medallia, Reputology, and Revinate indicates things probably went well with Sprinklr.
Read the Entire Article Here: Need Local Business Analytics? Partner Program Opens Yelp Data
April 21, 2015—the date of the big Google mobile-friendly algorithm update.
Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.
On November 14, 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.
Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.
Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50—if not totally disappear from Google search results on mobile devices…forever!
However, if your site is mobile-friendly, you will most likely maintain your ranking on mobile search results. Heck, you might even move to the top of the search results!
It’s never too late to convert your website into a mobile-friendly website.
Contact us now for a free consultation, and let the Google Mice Update work for you.
People are now asking online, “Where should I eat today?”
Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks.
Do you come up in these searches? Are you active on social media?
When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants.
Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs.
Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants.
Do you have positive ratings on local review sites?
Ninety-three percent (93%) of your potential customers use their mobile devices to find a restaurant.
Ninety-five percent (95%) of them also use local review sites regularly to find restaurant phone numbers.
While ninety percent (90%) of them also use their mobile devices to check out the menu.
More importantly, mobile users who search for restaurants have an eighty percent (80%) purchase rate.
And not only that, the initial research-to-purchase cycle is fast with sixty-four percent (64%) of consumers looking to complete their purchase within an hour.
And here is something to chew on; hungry consumers are turning to their smartphones and tablets to place orders online for pick-up or delivery, with more than two-thirds (2/3) or sixty-nine percent (69%) saying they have ordered online via their mobile devices.
Can your restaurant be found in local listings? Is your website mobile-friendly?
We can help market your restaurant online today with digital marketing so that customers will find you whenever they ask, “Where should I eat today?”
Call us now or fill out the form below to schedule a free consultation with us today.
Seventy-six percent of adults are seeking lawyers online.
A study identified a four-stage search process for people looking for a lawyer. They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer. They use various online resources in all of these stages.
How will they find you in all of these stages?
They use search engines.
Your website must be very visible on search engines for technical keywords, as well as keywords that are in the everyday language of potential clients that pertain to various legal issues you handle.
Can they easily find your website online? Do you provide legal information to demonstrate your competency? And therefore, addressing the first two stages of their search process.
They go to online legal advice forums.
You must be present in these forums as they gather preliminary information. Are you there to provide initial advice?
They look in local online directories.
You must be present in local online directories with your clear contact information and areas of specialization. You must have positive reviews to validate your expertise.
They use social media.
You must have a good presence on LinkedIn, Facebook, YouTube and Twitter as they will look at your posts, your network, and other people’s comments or testimonials about you.
They read legal blogs.
Your website must have a blog for updates and stories about how you’ve helped people with their legal cases.
They visit law firm websites.
Your website must stand out with the information they need, and it must have clear calls to action to guide them to the next step. They will try to validate you here, and if satisfied, will select you.
We can help you increase your online presence and exhibit your competence and trustworthiness as a lawyer to more of your potential clients.
Digital marketing is in our jurisdiction, and we know all the twists and turns, all the possible angles of attack to help you grow your law practice and make your firm successful online.
Your online presence will be judged, so fill out the form or contact us now for a consultation!
How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more "natural" and "social" process. Algorithm updates, particularly Google's Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
See our Infographic:
Here are some Penguin and Panda update-compliant SEO methodologies.
The era of run-of-the-mill, duplicate, and poor content is over. If you want to get into the SEO battle and win, then producing high quality, compelling content should be in your arsenal. Great content is key to increased visitors, more engagement, more inbound links and higher rankings.
Google+ Authorship & Publishership
Google+ is not just the search engine giant's answer to Facebook. Plus is a social layer that connects all your Google activities. Google+ authorship in particular is a powerful SEO tool as it stamps your content on your website or blog with your identity as an author or publisher; and you are given credit for every piece of content you publish. The accumulation of authorship credits helps you to rank higher on search engines.
Google+ is Growing Fast
Claim your Authored Content
By creating a Google+ profile and linking it to your website or blog, you can claim authorship of your content with your Google+ profile. Once authorship is claimed, your Google+ profile will show up next to your search results.
Get Indexed Immediately
Content posted on your Google+ will be indexed immediately into the Google search results, increasing the possibility of your Google+ network seeing your posted content in their search results. When your audience engages with your content it will be further advertised to your audience's network. In this chain reaction, posts have the ability to go viral.
Great Content plus Google+ Influence Search Rankings
High quality and compelling content will most likely receive +1s and shares. These act like social recommendations, influencing what searchers see on Google SERPs while they are logged in to any Google account.
Create Content and Publish it on your Blog
Blogging revolutionized publishing content on the web and is the mother of social media. It is now, and more than ever, a great tool for providing high quality and fresh content to your target audience and for SEO.
Write informative and engaging posts that people want to read, make use of and share with their friends and you acquire back links without engaging in black hat techniques.
Mass-produced articles and press releases are often tagged as duplicate or poor content, partly due to article spinning, anchor text over optimization and massive submissions. But when implemented the right way, well-written articles and press releases attract the right kind of site visitors.
Just make sure to AVOID:
Promotional content is a powerful tool. Consumers are attracted to promotional copy because people inherently like good deals. And it's also a type of content that they will share with friends. Consumers visit a site over and over again to check on their latest promotions. Promotions attract visitors, are shared around and produce back links naturally. Promotions attract traffic, leads, customers – and keep them loyal.
It's not enough to create high quality content. You need to share it with the world; make sure everyone sees it so that they can link back to your site and share it with their networks. Social sharing completes the modern SEO methodology of attracting social and natural traffic and links. Social media is beneficial not just to SEO, but also to sales as 90% of users listen to recommendations shared from friends.
"Natural and social" SEO focuses on creating high quality content users want to read, use, and share. High quality content can spread naturally across social networks as well as build natural links. This consequently results to higher Google rankings.
Google Penguin and Panda updates are meant to improve Google search results for users. Business owners can do their share in improving the user experience by employing SEO service providers that use natural and social methodology. Quality SEO will result in increased exposure of your website, higher rankings in the search engine, more traffic to your website, and result in more sales for your company.
Call us now or send us a message to schedule your free consultation on SEO.