Today I'm writing about social covers. Those are the images at the top of your social media pages. They are the first thing that anyone sees when they come to your page, and it’s remarkable how underutilized that valuable piece of real estate is. Let me show you what I mean.
It’s important information that they need and want their visitors to see. It looks great on a computer.
This business doesn't even realize it, they created the cover believing it would show anywhere somebody sees it. We know they absolutely wanted people to see the information.
I want to inspire you to use your social covers in a smart way. Here’s what’s really cool about changing your covers.
So why not start changing it all the time AND make the post about what’s on the cover, the offer, an announcement or a recent customer review? Are you inspired yet? The possibilities are limited only by your imagination, not just in the design but in the content.
They get all twisted up about what to post, when to post, how much to post, and in the end, they end up not posting much at all and that's tragic. Here’s what’s true. you can never go wrong posting information and offers that your page followers or potential customers would find valuable. Get creative, don’t be afraid to try different things and see how it works.
And while you’re at it, see to it that all of the covers on all of your social media channels actually match. There’s nothing better than a uniform and consistent brand, wherever it might be found when new customers find you, right?
Our design team will create 1 cover set for you on any or all of the top 6 platforms for free. Facebook Twitter LinkedIn YouTube Google+ Instagram. You can do branding covers, reputation covers, offer covers, announcement covers. Whatever you want wherever you want it, it's yours for free because you watch Secret Sauce. Just use the link below.
You'll get alerts for new episodes of Secret Sauce as they come out: https://www.youtube.com/c/AttractMoreClientsSpringfield
Small businesses do not already have a Facebook page set up on the popular social network have already fallen well behind the times. It is now well known and unanimously accepted that Facebook has changed the way businesses market. Small and large businesses alike are establishing their brands image and positioning themselves to be found by their customers. My uncle Hugo used to tell me if we’re going to fish, let's fish where the fish are! Uncle Hugo could be a social media expert today. Facebook is where your business’s customers are, so it is where you need to be as well.
Take a look at these facts and see if you still don't think that your business needs to be using social media marketing, especially Facebook, to promote itself.
Creating Facebook pages is very easy, and maintaining a Facebook page really only requires a few minutes each day. Given the popularity of the site and the fact that 90% of your potential customers are already on it, those could be the most valuable minutes each day that you spend working on your business. So the bottom line is this, you don't have to do much to get started using a Facebook page and your results can be quite dramatic given the small amount of time required.
Your Facebook page can have lots of different kinds of information on it. And it's a great idea to put information about your products and services and about your company itself. You can even include mention of promotions or contests that you're holding to keep them coming back for more. But what's very important to remember about Facebook and social media in general, is that it is first a place to engage rather than sell. For example, you can ask questions to get your current customers engaging with you and telling you what they like about your company and what they would like to see changed. When you get conversations like that going you not only learn where there's room for improvement in your business but you also demonstrate to the friends of your customers that you are social company and interested in what they need and want, and of course how you can help them with that. Done right, your current customers will start sharing your Facebook page with their friends, which will help you to capture and collect new customers. Your business’s Facebook page will even increase your business website’s visibility in the eyes of search engines, which will increase your results page rankings whenever someone performs a Google search.
The point is that Facebook is a great way to directly engage people and the platform offers plenty of potential customers for you to reach out to. Go here to get started creating your Facebook page.
People are now asking online, “Where should I eat today?”
Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks.
Do you come up in these searches? Are you active on social media?
When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants.
Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs.
Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants.
Do you have positive ratings on local review sites?
Ninety-three percent (93%) of your potential customers use their mobile devices to find a restaurant.
Ninety-five percent (95%) of them also use local review sites regularly to find restaurant phone numbers.
While ninety percent (90%) of them also use their mobile devices to check out the menu.
More importantly, mobile users who search for restaurants have an eighty percent (80%) purchase rate.
And not only that, the initial research-to-purchase cycle is fast with sixty-four percent (64%) of consumers looking to complete their purchase within an hour.
And here is something to chew on; hungry consumers are turning to their smartphones and tablets to place orders online for pick-up or delivery, with more than two-thirds (2/3) or sixty-nine percent (69%) saying they have ordered online via their mobile devices.
Can your restaurant be found in local listings? Is your website mobile-friendly?
We can help market your restaurant online today with digital marketing so that customers will find you whenever they ask, “Where should I eat today?”
Call us now or fill out the form below to schedule a free consultation with us today.