We found that local business listings are one of the most misunderstood and therefore underutilized tools in the marketing tool belt for any local
business. When you understand the role that local business listings play for prospective customers as well as for search engines seeing to a businesses online listings becomes high-priority! To understand the power local business listings it's helpful to look at them through the lens of an age-old success formula, that's worked since the beginning of time.
Watch this Episode of Secret Sauce, To get the details!
A business owner joins the Chamber of Commerce, a BNI chapter or goes to local meet up groups.
It's a little more complicated!
Local business listings, like Bing, yelp, Yellow Pages, Yahoo, Superpages etc. have two things in common;
Visibility is achieved by using them properly in two different ways. The first is obvious the second not so much!
Here's where credibility comes in an unexpected way. What many business owners don't realize is that Google is the source of their own data. This puts them at risk as a trusted provider of credible information for being wrong if the data they have is wrong. Google uses these other local business listings to verify the accuracy of the business information in a Google my business page. Every time it finds an exact match, that is more credibility for that business.
Here's an example:
Is your business like Business A or Business B?
If the answer is Business B, Here's some help. Click here and you can download the spreadsheet of the top 60 Local Business Listings, that will help you claim and optimize all of your listings for an exact match to Google my business! help yourself, it's a free download.