For those who are still unclear about what remarketing means, this is basically the process of putting ads in front of anyone who have visited your website and browsed your products, but for some reason, didn’t purchase anything. This could have happened for a number of reasons and by remarketing that potential customer, you are reminding them that they were considering the purchase of a certain item.
In this article, we are going to talk about some of the most important things that you need to keep in mind in order to get the best possible results from your retargeting strategies.
This is a very important thing to consider when you are doing retargeting and you plan on spending money in targeting ads to a specific set of potential customers. You need to focus those ads on the most probable conversions. This means that you should retarget to the person that visited your site and browsed several products for a few minutes and not the visitors that went in and bounced out almost immediately.
Always take a look at your retargeting data from past campaigns and this is going to allow you to find patterns in conversion rates. You should do that with every retargeting campaign you run as it will help you avoid past mistakes that will waste your time and your money.
The best way to prepare for retargeting during the holidays is to make sure that you use effective imagery, good subject lines, and an effective call to action so more people will choose your store over the rest for the coming holidays. Make sure that you are as creative and unique as you can. Think outside the box to ensure the best possible results. And it goes without saying to split test, Every aspect, starting with the image, followed by the subject line and call to action.
This is a great way to find new ways to be creative with retargeting and you can even enhance the strategies you see your competitors using when you implement them in yours.
When you are doing any kind of retargeting, you need to make sure that those you retarget can find the best discounts on the products they showed an interest in purchasing. You never know if they didn’t make a purchase because they felt the prices was too high. You need to make the purchase irresistible for them.
Make sure that your retargeting efforts are mobile friendly because at least 35% of e-commerce activities are taking place through mobile devices and this is not a segment you want to miss out on. That means making sure you take advantage of mobile network ad placement options, use the right size graphics for each placement and making sure your landing pages are mobile responsive. You will definitely find that an effective mobile ad will exponentially increase the success of your retargeting efforts.
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Remarketing has been proven to be even more effective at increasing revenues during the holidays so get started right away with a free banner ad from Attract More Clients. Happy holidays!