All posts by m.firehammer

2 Things to Consider Before Choosing a Web Platform Other Than WordPress

Choosing the right website platform is one of those mission-critical marketing decisions. Businesses spend thousands, tens of thousands and even hundreds of thousands of dollars on their websites. That means the wrong decision is an expensive one. That’s why smart businesses make that critical decision based upon the goals of marketing first. Let’s explore that […]

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How And Why Your Google+ Score Matters

Managing your online reputation is an important factor for any business regardless of size or industry. One area that all organizations should focus on is their reputation on Google+, specifically their Google+ score. Your score is made up of more than just the sum total of the number of reviews and the average rating as […]

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How Many Google Reviews Is Enough and Why

Consumers are no longer restricted to making decisions based on marketing material alone. If they want to purchase a product or use a service they know they are only a click away from unbiased, authentic reviews. Reviews are good for any business, but what Google reviews number should you be aiming for? Is there a […]

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What Are Citations and Why Are They Important to Google?

When it comes to boosting your SEO rankings, citations can be incredibly valuable. In their simplest form, are mentions of your business name, address and phone number (NAP) on another website. Sometimes the citation will include a backlink to your website, and other times it may not. It may seem pointless for a citation not […]

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Mobile Responsive vs Mobile Optimized

Creating a mobile website is becoming a top priority for businesses and organizations when developing a new website. And with good reason. According to research, more than 51 percent of global traffic originated from mobile devices in 2017. This number is only going to continue to grow. However, it’s only when you delve a little […]

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Microformat Citations Importance

Running a website is so much more than attracting visitors to your pages. You need to focus on the user experience, too. You may have heard about the microformat citations importance, or you may be sitting there scratching your head. Either way, these elements can help to ensure your website content is delivered in an […]

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Why Your Mobile Site Load Time Needs to Be Fast

According to the latest research by Google, average mobile site load time stands at 22 seconds. Note, this is the average time it takes to load a site and not what is actually acceptable to your target audience. Further studies will tell you that 53% of visitors will abandon a mobile site if it takes […]

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Why Your Desktop Site Load Time Needs to Be Fast

In a world that is moving at a faster pace than ever before, your desktop site load time must be able to keep up. Research shows that consumers want information within two seconds of clicking a link, and if your website lags for just a second more you could find they drift off to find […]

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Social Covers – 8 of 10 Have Them Wrong

Something that will never change is that first impressions matter. And that was true long before there was this thing known as social media. But social media is here, it drives our culture and our economy and first impressions matter there too because were still talking about people. If you care about growing your business, […]

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The Revenue Lost When You Ignore Online Reputation Management

I’m always on the lookout for great articles and research. My favorite finds are the ones that make it so clear what a business needs to do to compete and thrive in todays marketplace. This one from Forbes.com has research that puts a number on the loss of revenue from even 1 negative article or […]

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