Category Archives for Online Advertising

SEO and Avoiding Penalties: What is the Right Way of Building Links?

Like in many large cities in the U.S., businesses are in stiff competition in Springfield, MA. If you want to even have the chance of competing, you’ll need to utilize the Internet, specifically online marketing. People are now dependent on their mobile devices when it comes to searching for local businesses and certain products that […]

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Make sites mobile-friendly to dominate SERPs! – Attract More Clients

Have you upgraded your site to a mobile-friendly website already? April 21, 2015—the date of the big Google mobile-friendly algorithm update. Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if […]

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work it your restaurant online today

Market your Restaurant Online Today!

Is your Restaurant found by Hungry Customers Today? People are now asking online, “Where should I eat today?” Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks. Do you come up in these searches? Are you active on social media? When […]

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Grow your Law Practice Online Today

Can your law firm be found by your potential clients today?   Seventy-six percent of adults are seeking lawyers online. A study identified a four-stage search process for people looking for a lawyer.  They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer.  They use various online resources […]

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SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated […]

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Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a […]

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