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Category Archives for Secret Sauce
Social Covers For Social Media Success and Polish
Today I’m writing about social covers. Those are the images at the top of your social media pages. They are the first thing that anyone sees when they come to your page, and it’s remarkable how underutilized that valuable piece of real estate is. Let me show you what I mean. This business is putting […]
Continue readingInbound Lead Follow-Up Using Google Calendar
It’s shocking how badly so many businesses are at inbound lead follow-up according to this recent study from Conversica. Highlights of the research revealed: 111 (34%) of the 327 companies surveyed never responded to the sales lead. Only 1 of 216 companies that responded earned an “A” in all four categories. Only 8% met the […]
Continue readingConverting More Website Visitors Using Retargeting
Last week’s post and episode of “Secret Sauce” for Internet marketing success was about driving traffic to landing pages. So the next step in our funnels series is retargeting. Here’s why you want to use retargeting In simple terms. If 100 people went to your landing page, and only 2 converted. Retargeting can give you unlimited opportunities […]
Continue readingWhy Not Drive Traffic to Landing Pages?
Last weeks Secret Sauce for Internet Marketing Success episode was about landing pages. This week’s episode and post will get into driving traffic to those landing pages. There are lots of ways to drive traffic. I’m only going to talk about one for this article because I just want you to be inspired to start playing with driving […]
Continue readingLanding Pages for Online Marketing Success
If you’re not using landing pages in your online marketing strategy, it’s time to start. Sales funnels are a powerful way to nurture prospective customers toward buying a particular product or service. The first stop in most sales funnels is the landing page. It’s helpful to understand what makes a landing page different regular pages […]
Continue readingOnline Reputation and Marketing Success
Marketing is not just about seeing to it that a business is found by prospective customers. Today’s marketer has to respect the need to show those prospective customers what they need to see to choose their business over competitors. The way to do that today is for business to cultivate the best reputation among the competition […]
Continue readingLocal Business Listings And Marketing Success
We found that local business listings are one of the most misunderstood and therefore underutilized tools in the marketing tool belt for any local business. When you understand the role that local business listings play for prospective customers as well as for search engines seeing to a businesses online listings becomes high-priority! To understand the […]
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