Conquer the Challenges of Online Marketing with Effective Web Design

m.firehammer // Info Articles


July 6  

If you are going to establish or have a business in Springfield, MA, you need to stand out. The city has what is considered a “mature economy” and is among America’s biggest emerging multi-cultural market. Suffice it to say that considerable competition exists.

Conquer the Challenges of Online Marketing with Effective Web Design

What do you do to stand out? If you have a business mindset, you don’t have to be told that product or service development should be your top priority. Then again, you still have to reach out to people to let them know you exist and that you offer top-quality products or services. In this age, the competition is all over the online universe.

Majority of adults in the U.S. use the Internet to find things they need and want to buy. It all starts with search engines. You’ve probably used one and it’s what brought you to this article. This is why online presence is important to businesses.

Well, what if you already have a website with helpful content but it’s not bringing customers to you? Perhaps you’ve heard that it has a high bounce rate, which is the percentage of visitors who leave your site after viewing a single page. An article published by Time indicates that the average web user spends 15 or fewer seconds on a website before deciding to leave or stay. A high bounce rate means majority of people who get to your site decides to leave within those crucial 15 seconds.

If this is the case, there might be something wrong with your web design. Maybe some elements need to be removed or upgraded. Better take a good look at it and take note if it has the following outdated trends or features in its design.

Flash Intros

Flash is impressive—if you go back in time several years ago! Mashable points out that Flash applications or animations annoy web users and are not supported on many mobile devices. Annoying a potential customer is something you don’t want to do, right?


If your website is simply crammed with too many elements, it will start to look and feel too complicated to navigate. Such clutter just drives people away.

Non-Mobile Friendly

In the recent years, people have transitioned to mobile for internet access, especially when looking for a local businesses. Besides, with Google’s update last April, non-mobile friendly sites are penalized in mobile search results as they do not rank well.

The above are just a few of the outdated design trends still seen in websites today. If you spot these in your website, talk to web design firms, such as Attract More Clients, to find solutions and make your website ready for today’s competitive online marketing arena.



What You Think You Know About the Web Is Wrong, Time, Mar. 9, 2014

12 Outdated Web Features That Need to Disappear in 2014, Mashable, Jan. 14, 2014

About the Author

When is he is not creating content or training business owners to be better marketers, you can find him playing with his cats, working in his metal and woodworking shop or sharing a meal and a bottle of wine with friends.