Social Covers – 8 of 10 Have Them Wrong

Something that will never change is that first impressions matter. And that was true long before there was this thing known as social media. But social media is here, it drives our culture and our economy and first impressions matter there too because were still talking about people. If you care about growing your business, […]

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The Revenue Lost When You Ignore Online Reputation Management

I’m always on the lookout for great articles and research. My favorite finds are the ones that make it so clear what a business needs to do to compete and thrive in todays marketplace. This one from Forbes.com has research that puts a number on the loss of revenue from even 1 negative article or […]

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Social Covers For Social Media Success and Polish

Today I’m writing about social covers. Those are the images at the top of your social media pages. They are the first thing that anyone sees when they come to your page, and it’s remarkable how underutilized that valuable piece of real estate is. Let me show you what I mean. This business is putting […]

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Inbound Lead Follow-Up Using Google Calendar

It’s shocking how badly so many businesses are at inbound lead follow-up according to this recent study from Conversica. Highlights of the research revealed: 111 (34%) of the 327 companies surveyed never responded to the sales lead. Only 1 of 216 companies that responded earned an “A” in all four categories. Only 8% met the […]

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Converting More Website Visitors Using Retargeting

Last week’s post and episode of “Secret Sauce” for Internet marketing success was about driving traffic to landing pages. So the next step in our funnels series is retargeting. Here’s why you want to use retargeting In simple terms. If 100 people went to your landing page, and only 2 converted. Retargeting can give you unlimited opportunities […]

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Why Not Drive Traffic to Landing Pages?

Last weeks Secret Sauce for Internet Marketing Success episode was about landing pages.  This week’s episode and post will get into driving traffic to those landing pages. There are lots of ways to drive traffic. I’m only going to talk about one for this article because I just want you to be inspired to start playing with driving […]

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Landing Pages for Online Marketing Success

If you’re not using landing pages in your online marketing strategy, it’s time to start. Sales funnels are a powerful way to nurture prospective customers toward buying a particular product or service. The first stop in most sales funnels is the landing page. It’s helpful to understand what makes a landing page different regular pages […]

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Online Reputation and Marketing Success

Marketing is not just about seeing to it that a business is found by prospective customers. Today’s marketer has to respect the need to show those prospective customers what they need to see to choose their business over competitors. The way to do that today is for business to cultivate the best reputation among the competition […]

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Local Business Listings And Marketing Success

We found that local business listings are one of the most misunderstood and therefore underutilized tools in the marketing tool belt for any local business. When you understand the role that local business listings play for prospective customers as well as for search engines seeing to a businesses online listings becomes high-priority! To understand the […]

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Maps Marketing

Maps Marketing: Getting Results Starts with Basics

Online marketing can grow your local business quickly. With so many advertising options to choose from it easy for businesses to overlook one of the most successful strategies like maps marketing. Ranking your business page through maps is one of the most powerful ways to gain more customers. Ensuring that your business is the one […]

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