The success of a modern business depends on high-quality web design. Web design companies in Springfield know that businesses want their website to attract more customers. For this reason, they are willing to invest thousands of dollars for a website that will improve their online reputation. Web designers know that a good website is more than what meets the eye.
A Pretty Website Is Not Necessarily a Good One
Of course, businesses want their websites to have a visual impact, but visual impact does not always equate to increased sales. A good website is designed to be a virtual tour guide. It directs potential customers to the parts of the website that are of interest to them. It should guide them to where they want to go as well as lead them to where you want them to go.
This does not mean that it is wrong to have an attractive website. If a web designer can create a site that is both attractive and effective, then they should go for it. If business owners have to choose between one or the other, however, they should stick to the design that will get them the results they want.
To Redesign or Not to Redesign
An experienced web design professional in Springfield knows that attaining success does not necessarily mean completely redesigning a business’s existing website. The first step is to identify the problems the existing website has. It could be that there is an issue with the way the business is branding itself, they might not be targeting their niche market, maybe their copywriting is sloppy and needs to be overhauled, or maybe there’s some other aspect of their online marketing strategy that is deficient.
The point is that a good web design company understands the big picture. They analyze different elements of an online marketing campaign, and they provide suggestions on how to improve. Emphasis is put on search engine optimization (SEO), link building, and the effective use of keywords.
Finally, business owners should realize that while they want their site to look different from the rest, it does not need to be completely unique to be effective. A good designer will work with their clients to create a site that is visually appealing, but not so far outside of the norm that it breaks all the rules, leaving customers confused about how to navigate the site.
The Secret Behind Great Designs: A Young Web Designer’s View, Smashing Magazine, March 10, 2010
7 Secrets Graphic Designers Won’t Tell You about Effective Website Design, KissMetrics