Small businesses do not already have a Facebook page set up on the popular social network have already fallen well behind the times. It is now well known and unanimously accepted that Facebook has changed the way businesses market. Small and large businesses alike are establishing their brands image and positioning themselves to be found by their customers. My uncle Hugo used to tell me if we’re going to fish, let’s fish where the fish are! Uncle Hugo could be a social media expert today. Facebook is where your business’s customers are, so it is where you need to be as well.
Facebook Page Facts
Take a look at these facts and see if you still don’t think that your business needs to be using social media marketing, especially Facebook, to promote itself.
- More than 90% of adult internet users in the United States are on Facebook and regularly look at Facebook pages.
- According to Facebook the average Facebook user spends 40 min. of their day on Facebook.
- The average user of Facebook spends more than 11 hours each month browsing Facebook pages.
- The majority of online users today spend users spend more time on Facebook than on any other specific website, including Google.
- Facebook is the number one social media network on the planet.
Creating Facebook pages is very easy, and maintaining a Facebook page really only requires a few minutes each day. Given the popularity of the site and the fact that 90% of your potential customers are already on it, those could be the most valuable minutes each day that you spend working on your business. So the bottom line is this, you don’t have to do much to get started using a Facebook page and your results can be quite dramatic given the small amount of time required.
Your Facebook page can have lots of different kinds of information on it. And it’s a great idea to put information about your products and services and about your company itself. You can even include mention of promotions or contests that you’re holding to keep them coming back for more. But what’s very important to remember about Facebook and social media in general, is that it is first a place to engage rather than sell. For example, you can ask questions to get your current customers engaging with you and telling you what they like about your company and what they would like to see changed. When you get conversations like that going you not only learn where there’s room for improvement in your business but you also demonstrate to the friends of your customers that you are social company and interested in what they need and want, and of course how you can help them with that. Done right, your current customers will start sharing your Facebook page with their friends, which will help you to capture and collect new customers. Your business’s Facebook page will even increase your business website’s visibility in the eyes of search engines, which will increase your results page rankings whenever someone performs a Google search.
The point is that Facebook is a great way to directly engage people and the platform offers plenty of potential customers for you to reach out to. Go here to get started creating your Facebook page.