I’m always on the lookout for great articles and research. My favorite finds are the ones that make it so clear what a business needs to do to compete and thrive in todays marketplace. This one from Forbes.com has research that puts a number on the loss of revenue from even 1 negative article or review. Here’s an excerpt:
Estimating Lost Revenue: The latest research suggests that businesses risk losing 22% of business when potential customers find one negative article on the first page of your search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles. The bottom line is that a negative online reputation leads to lost revenue. If there is a negative result or a bad review showing up on the first page of your Google search results, potential clients are going going to stop calling and move on to a competitor.
Those numbers are sobering and motivating for any business with bad reviews. We can help any business recapture that lost revenue and become a market leader in the eyes of consumers. And we can put it on autopilot.