I’m always on the lookout for great articles and research. My favorite finds are the ones that make it so clear what a business needs to do to compete and thrive in todays marketplace. This one from Forbes.com has research that puts a number on the loss of revenue from even 1 negative article or review. Here’s an excerpt:
Estimating Lost Revenue: The latest research suggests that businesses risk losing 22% of business when potential customers find one negative article on the first page of your search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles. The bottom line is that a negative online reputation leads to lost revenue. If there is a negative result or a bad review showing up on the first page of your Google search results, potential clients are going going to stop calling and move on to a competitor.
Source: A Formula For Startups: How To Measure The ROI Of Online Reputation Management
Those numbers are sobering and motivating for any business with bad reviews. We can help any business recapture that lost revenue and become a market leader in the eyes of consumers. And we can put it on autopilot.