Today I’m writing about social covers. Those are the images at the top of your social media pages. They are the first thing that anyone sees when they come to your page, and it’s remarkable how underutilized that valuable piece of real estate is. Let me show you what I mean.
This business is putting thought into what they put on their Facebook social cover.
It’s important information that they need and want their visitors to see. It looks great on a computer.
But here’s same page on a mobile device.
OMG You can’t see what’s important!
This business doesn’t even realize it, they created the cover believing it would show anywhere somebody sees it. We know they absolutely wanted people to see the information.
More than 60% of all facebook visits happen on a mobile screen!
I want to inspire you to use your social covers in a smart way. Here’s what’s really cool about changing your covers.
- Whatever you choose to put there, stays there until you change it again.
- When you change your cover it creates a post that says “Hey people this business changed their social cover!”
So why not start changing it all the time AND make the post about what’s on the cover, the offer, an announcement or a recent customer review? Are you inspired yet? The possibilities are limited only by your imagination, not just in the design but in the content.
Many Businesses Aren’t Sure What’s up Post in Social Media
They get all twisted up about what to post, when to post, how much to post, and in the end, they end up not posting much at all and that’s tragic. Here’s what’s true. you can never go wrong posting information and offers that your page followers or potential customers would find valuable. Get creative, don’t be afraid to try different things and see how it works.
Make Your Social Covers Match
And while you’re at it, see to it that all of the covers on all of your social media channels actually match. There’s nothing better than a uniform and consistent brand, wherever it might be found when new customers find you, right?