Category Archives for Online Advertising

Inbound Lead Follow-Up Using Google Calendar

It’s shocking how badly so many businesses are at inbound lead follow-up according to this recent study from Conversica. Highlights of the research revealed: 111 (34%) of the 327 companies surveyed never responded to the sales lead. Only 1 of 216 companies that responded earned an “A” in all four categories. Only 8% met the […]

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Converting More Website Visitors Using Retargeting

Last week’s post and episode of “Secret Sauce” for Internet marketing success was about driving traffic to landing pages. So the next step in our funnels series is retargeting. Here’s why you want to use retargeting In simple terms. If 100 people went to your landing page, and only 2 converted. Retargeting can give you unlimited opportunities […]

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Why Not Drive Traffic to Landing Pages?

Last weeks Secret Sauce for Internet Marketing Success episode was about landing pages.  This week’s episode and post will get into driving traffic to those landing pages. There are lots of ways to drive traffic. I’m only going to talk about one for this article because I just want you to be inspired to start playing with driving […]

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Landing Pages for Online Marketing Success

If you’re not using landing pages in your online marketing strategy, it’s time to start. Sales funnels are a powerful way to nurture prospective customers toward buying a particular product or service. The first stop in most sales funnels is the landing page. It’s helpful to understand what makes a landing page different regular pages […]

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Local Business Listings And Marketing Success

We found that local business listings are one of the most misunderstood and therefore underutilized tools in the marketing tool belt for any local business. When you understand the role that local business listings play for prospective customers as well as for search engines seeing to a businesses online listings becomes high-priority! To understand the […]

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Maps Marketing

Maps Marketing: Getting Results Starts with Basics

Online marketing can grow your local business quickly. With so many advertising options to choose from it easy for businesses to overlook one of the most successful strategies like maps marketing. Ranking your business page through maps is one of the most powerful ways to gain more customers. Ensuring that your business is the one […]

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Surefire Holiday Remarketing Advice for Marketers And a Free Ad

For those who are still unclear about what remarketing means, this is basically the process of putting ads in front of anyone who have visited your website and browsed your products, but for some reason, didn’t purchase anything. This could have happened for a number of reasons and by remarketing that potential customer, you are […]

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6 Stories Of Local Optimization Done Wrong – Forbes

This is a great article, the just came out today from Jayson DeMers over at Forbes. Number 4 talks about something so important that most local businesses overlook. Read number 4 below and then click through and get the entire article. Great advice to follow if you want to attract more clients to your business. […]

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Newly Free Angie’s List Will Increase Appeal of Small Biz Listings

What a remarkable announcement! With online reviews for local businesses being important to more than 90% of consumers today, this was very exciting news. If you have a local business it’s important that you read this article. the excerpt below is followed by a link to the original article found on smallbiztrends.com. Angie’s List (NASDAQ:ANGI) has finally […]

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Need Local Business Analytics? Partner Program Opens Yelp Data

This Is Big News: Yelp (NYSE:YELP), the online review platform, is looking to make the availability of data and analytics even more accessible with the launch of Yelp Knowledge. The new partnership program the company announced recently provides access to more than 102 million reviews as well as close to 12 years of historical data […]

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